AZIZ Haider


                                                                                                     Resume of AZIZ HAIDER

Address:  71">

AZIZ Haider


                                                                                                     Resume of AZIZ HAIDER

Address:  71, Jagat Narayan Road, Adjacent to National Pathology, Near Medical College Crossing, Lucknow-3.

Contact Number: 9839158605

E-mail Address: 

Varied Experience in Editing, Reporting and Feature Writing

Also specialization in Integrated Marketing, Branding and Communication 

Work Experience    

v      Written more than 300 features and articles for various leading publications, including: 

Business Standard


Discover India

Delhi MidDay


Hindu Business Line

Hindustan Times

India Today Plus



Life Watch



The Tribune,

and others. This included several cover stories for various supplements of leading newspapers and magazines.  

Also covered IT for NOW portal.  

Wrote the copy of a book 'Traditional Systems of Healing and Meditation' published by Ministry of Tourism, Government of India (one lakh copies printed and then reprinted twice). 

v      For three years, handled the entire editorial of Indrama magazine in the capacity of Assistant Editor. Reported directly to the Editor, the Deputy Chairman of the publishing company, SITA World Travel (I) Ltd. Handled all editing requirements of the magazine alone. Also responsible for writing features, procuring articles & their photographs and supervising the designing & production. Indrama was a magazine on Indian art, culture, history, philosophy, lifestyle, travel and tourism

v      Worked as Sub Editor and later Chief Sub Editor with a fortnightly newsmagazine, Day After. Besides taking care of all editorial requirements, also did reporting, conducted interviews and wrote several features including cover stories on diverse subjects including politics, business, culture, art and lifestyle.  

v      Took care of Public and Media Relations for two succeeding Union Ministers of State for Home Affairs. During course of the job, traveled with the minister to various states in India and showed excellent results in PR on all India level. Also handled public functions and public meetings, relationship with public from the minister's constituency, and correspondence in Urdu and English. Also worked as the speechwriter for the Ministers. 

v      Also assisted a few newsmagazines like Life Watch, Hadees-e-Dil and Reader’s View in content, editorial and marketing.  Also got hands on experience in designing, production and circulation, while attached to these publications. 

q      Also remained associated with two weekly programs for Doordarshan for several months on freelance basis. 

q      Also contributed articles for Indrama, Day After, Life Watch, Hadees-e-Dil and Reader's View, the publications with which remained associated on various occasions.  

Allied Experience and Expertise in Integrated Marketing, Branding and Communication 

v      For five years, worked as Marketing and Business Development Head with Communicadence Pvt. Ltd. – an Integrated Marketing Solutions company providing Strategic Marketing, Branding and Marketing Communication solutions to corporate houses, institutions and prominent individuals. Company also provided specialized services in the field of Brand Management, Advertising, Direct Marketing, Events & Exhibitions, Public Relations, Promotions, Publications and Research.  

Was responsible for all Marketing including Business Development and Operations. Managed to procure and service some of the leading companies. These included (in alphabetical order) Aerens Gold Souk, APIC Institute of Healthcare Studies, Dennis Parker, Fashion Designers like Monisha Bajaj and Subiya, Hamdard, Horizons Education Society, Johnson & Johnson, Narayana Education Institute, Omaxe Construction Ltd., ONGC, Padmini Telefilms Ltd. (of filmmakers Padmini Kolhapuri and Tutu Sharma), Ramco Industries, RB Comtec, Restaurants (like Drums of Heaven, M-Fifty Two and MerCurries), S1 News Channel, Senior Builders Ltd., Shaktibhog, Select Holiday Resorts (Formerly SITA Holiday Resorts), SPA Capital Services Ltd., Technomed, TQM, Unity Group, and several others.  

v      Worked as Senior Manager - Marketing and Communication with Minda Group of Industries. Responsible for building and implementing OEM and Retail Marketing and Communication strategy.  

v      Took care of Corporate Communications for SITA World Travel (I) Ltd. and its associate companies. Responsible for conceptualizing and implementing all strategic marketing and communication policy along with handling customer care.  Also responsible for supervising advertising, handling events, promotions, direct marketing, internal and external communications and publicity. Chalked out programmes to remain in constant touch with SITA's customers, both in India and abroad as well as conceptualizing, copy writing and supervising the designing and publishing of corporate mailers, brochures and newsletters.  

v      Worked as an entrepreneur with a company, Laser Printing Service. Administered a staff of up to 12 persons. The company dealt in designing, printing and production. Possess complete knowledge of all type of printing technology and processes. 

Professional Qualification

Post Graduate Diploma in Journalism from Allahabad.

Course in Mass Communication by Indian Institute of Mass Communications.

Post Graduate Diploma in Marketing and Advertising from Bhartiya Vidya Bhawan.

Two Courses, one in Travel and Tourism Marketing and another on Ticketing from IITTM, Delhi.

Course in DTP. Proficient with computers and Internet and various page making and designing softwares.

Completed the special 5-day marketing training conducted by HDFC. 

Academic Qualification

BA (Hons.) in English Literature securing 66.63% marks (third position in the entire Arts Faculty) 

Aziz Haider 




Specialize in TRAVEL AND TOURISM and HOSPITALITY industry. Have given extremely good results in marketing and communication in relation to the travel, tourism and hospitality industry in the country.

Written more than 300 articles for various leading publications including Business Standard, Dash, Delhi MidDay, Hindu, Hindu Business Line, Hindustan Times, India Today Plus, Indrama, Jetwings, Namaskaar, Premier, Rave, Swagat, Travel Mail, Tribune, and others. Of these, more than 150 articles are on Travel, Tourism and Hospitality.

Edited leading travel magazine of the time, Indrama, for three years. Have good contacts with most travel writers and travel photographers in the country. Also wrote regular features and articles for Indrama.

Took care of the entire IATO Special Issue of a prominent travel magazine.

Member of Travel Media Forum, an apex body of travel writers and editors, in the capacity of a member of the Executive Council. Maintain close relations with most of the travel writers and those covering travel as a beat for various newspapers.

Wrote a book for Ministry of Tourism (Union Government) on Traditional Systems of Healing and Meditation in India, of which one lakh copies were printed initially. Thereafter, this has been reprinted twice.

Expert on Tourism Marketing and Communications, with proven record to handle EVENTS, PROMOTIONS, COMMUNICATION AND PUBLICITY CAMPAIGNS, DIRECT MARKETING CAMPAIGNS, ROAD SHOWS AND ADVERTISING CAMPAIGNS for the Tourism Industry.

Written several papers on Tourism Marketing and Marketing of India as a Tourist Destination Abroad for reading in the tourism-promotion council meetings of PHDCII and FICCI.

Handled complete brand management and corporate communications for a leading travel agent and tour operator, SITA World Travel for three years. As part of this, interacted with leading travel agents and tour operators worldwide, used various communications tools to enhance business from them and to get their feedback, handled events, press conferences, road shows and promotions and worked as the official spokesperson fo the company during this period.

Also took care of marketing of two resorts viz. Heritage Village, Manesar and Heritage Village, Goa. Organized several events to promote them among people, and formulated and implemented plans to gain maximum publicity for the two resorts.

Devised strategies to promote new destinations for domestic as well as inbound tourism, so as to enable SITA to enhance business. Also handled conference division, travel education division, travel desk and adventure tourism division.

Handled two newsletters on regular basis, one to promote inbound tourism and the other to promote domestic tourism and corporate and incentive travel market.

Also remained associated with the aviation industry and wrote several articles on the aviation industry as well.

Have traveled extensively within India and also to a few countries abroad. Complete knowledge of various destinations, known and unknown, in India. Expert in marketing tourism products and generating publicity for them; so much so that various leading hotels, travel and tour operators regularly contact to avail services.

Extremely good contacts with the travel and tourism industry. Regular invitee to apex tourism events like IATO Convention, SATTE, TAAI Convention to oversee various products like destinations, hotels, etc. and give views on the subject. This gives an opportunity to meet the Who’s Who of Industry.

Not only this, provided Integrated Marketing and Communication Solutions to leading corporate players other than Travel and Tourism industry. This included the likes of Johnson and Johnson, SPA Group, Minda Group, Unity Group, ONGC, Hamdard, Hydrobath, Technomed, Wills Lifestyle, Dennis Parker, and film producers, fashion designers, restaurants and players in the retail industry.