Resume of AZIZ
71, Jagat Narayan Road, Adjacent to National Pathology, Near Medical
College Crossing, Lucknow-3.
in Editing, Reporting and Feature Writing
Also specialization in Integrated Marketing, Branding and Communication
more than 300 features and articles for various leading publications,
Hindu Business Line
India Today Plus
and others. This
included several cover stories for various supplements of leading
newspapers and magazines.
Also covered IT for
Wrote the copy of a
book 'Traditional Systems of Healing and Meditation' published by
Ministry of Tourism, Government of India (one lakh copies printed and then
three years, handled the entire editorial of Indrama magazine in
the capacity of Assistant Editor. Reported directly to the Editor, the
Deputy Chairman of the publishing company, SITA World Travel (I) Ltd.
Handled all editing requirements of the magazine alone. Also responsible
for writing features, procuring articles & their photographs and
supervising the designing & production. Indrama was a magazine on
Indian art, culture, history, philosophy, lifestyle, travel and tourism.
as Sub Editor and later Chief Sub Editor with a fortnightly newsmagazine,
Day After. Besides taking care of all editorial requirements, also
did reporting, conducted interviews and wrote several features
including cover stories on diverse subjects including politics, business,
culture, art and lifestyle.
care of Public and Media Relations for two succeeding Union Ministers
of State for Home Affairs. During course of the job, traveled with the
minister to various states in India and showed excellent results in PR on
all India level. Also handled public functions and public meetings,
relationship with public from the minister's constituency, and
correspondence in Urdu and English. Also worked as the speechwriter for
assisted a few newsmagazines like Life Watch, Hadees-e-Dil and Reader’s
View in content, editorial and marketing. Also got hands on experience in
designing, production and circulation, while attached to these
remained associated with two weekly programs for Doordarshan for several
months on freelance basis.
contributed articles for Indrama, Day After, Life Watch, Hadees-e-Dil and
Reader's View, the publications with which remained associated on various
Allied Experience and Expertise in
Integrated Marketing, Branding and Communication
years, worked as Marketing and Business Development Head with
Communicadence Pvt. Ltd. – an Integrated Marketing Solutions company
providing Strategic Marketing, Branding and Marketing Communication
solutions to corporate houses, institutions and prominent individuals.
Company also provided specialized services in the field of Brand
Management, Advertising, Direct Marketing, Events & Exhibitions, Public
Relations, Promotions, Publications and Research.
Was responsible for
all Marketing including Business Development and Operations. Managed to
procure and service some of the leading companies. These included (in
alphabetical order) Aerens Gold Souk, APIC Institute of
Healthcare Studies, Dennis Parker,
Fashion Designers like Monisha Bajaj and Subiya,
Hamdard, Horizons Education Society, Johnson & Johnson, Narayana Education
Institute, Omaxe Construction Ltd., ONGC, Padmini Telefilms Ltd. (of
filmmakers Padmini Kolhapuri and Tutu Sharma), Ramco Industries, RB Comtec,
Restaurants (like Drums of Heaven, M-Fifty Two and MerCurries), S1 News
Channel, Senior Builders Ltd., Shaktibhog, Select Holiday
Resorts (Formerly SITA Holiday Resorts), SPA Capital Services Ltd.,
Technomed, TQM, Unity Group, and several others.
as Senior Manager - Marketing and Communication with Minda Group
of Industries. Responsible for building and implementing OEM and
Retail Marketing and Communication strategy.
care of Corporate Communications for SITA World Travel (I) Ltd. and
its associate companies. Responsible for conceptualizing and implementing
all strategic marketing and communication policy along with handling
customer care. Also responsible for supervising advertising, handling
events, promotions, direct marketing, internal and external communications
and publicity. Chalked out programmes to remain in constant touch with
SITA's customers, both in India and abroad as well as conceptualizing,
copy writing and supervising the designing and publishing of corporate
mailers, brochures and newsletters.
as an entrepreneur with a company, Laser Printing Service. Administered a
staff of up to 12 persons. The company dealt in designing, printing and
production. Possess complete knowledge of all type of printing technology
Post Graduate Diploma
in Journalism from Allahabad.
Course in Mass
Communication by Indian Institute of Mass Communications.
Post Graduate Diploma
in Marketing and Advertising from Bhartiya Vidya Bhawan.
Two Courses, one in
Travel and Tourism Marketing and another on Ticketing from IITTM, Delhi.
Course in DTP.
Proficient with computers and Internet and various page making and
Completed the special
5-day marketing training conducted by HDFC.
BA (Hons.) in English
Literature securing 66.63% marks (third position in the entire Arts
TRAVEL, TOURISM AND
HOSPITALITY RELATED EXPERIENCE
Specialize in TRAVEL
AND TOURISM and HOSPITALITY
industry. Have given extremely good results in marketing and communication
in relation to the travel, tourism and hospitality industry in the
Written more than 300 articles for
various leading publications including Business Standard, Dash, Delhi
MidDay, Hindu, Hindu Business Line, Hindustan Times, India Today Plus,
Indrama, Jetwings, Namaskaar, Premier, Rave, Swagat, Travel Mail, Tribune,
and others. Of these, more than 150 articles are on Travel, Tourism and
Edited leading travel magazine
of the time, Indrama, for three years. Have good contacts with most
travel writers and travel photographers in the country. Also wrote
regular features and articles for Indrama.
Took care of the entire IATO
Special Issue of a prominent travel magazine.
Member of Travel Media Forum,
an apex body of travel writers and editors, in the capacity of a member of
the Executive Council. Maintain close relations with most of the travel
writers and those covering travel as a beat for various newspapers.
Wrote a book for Ministry of Tourism
(Union Government) on Traditional Systems of Healing and Meditation in
India, of which one lakh
copies were printed initially. Thereafter, this has been reprinted twice.
Expert on Tourism Marketing and
proven record to handle EVENTS, PROMOTIONS, COMMUNICATION AND PUBLICITY
CAMPAIGNS, DIRECT MARKETING CAMPAIGNS, ROAD SHOWS AND ADVERTISING
CAMPAIGNS for the Tourism Industry.
Written several papers on Tourism
Marketing and Marketing of India
as a Tourist Destination Abroad for reading in the tourism-promotion
council meetings of PHDCII and FICCI.
Handled complete brand management and
corporate communications for a leading travel agent and tour operator,
SITA World Travel for three years. As part of this, interacted with
leading travel agents and tour operators worldwide, used various
communications tools to enhance business from them and to get their
feedback, handled events, press conferences, road shows and promotions and
worked as the official spokesperson fo the company during this period.
Also took care of marketing of two
resorts viz. Heritage
Village, Manesar and
Organized several events to promote them among people, and formulated and
implemented plans to gain maximum publicity for the two resorts.
Devised strategies to promote new
destinations for domestic as well as inbound tourism,
so as to enable SITA to enhance business. Also handled conference
division, travel education division, travel desk and adventure tourism
Handled two newsletters
on regular basis, one to promote inbound tourism and the other to promote
domestic tourism and corporate and incentive travel market.
Also remained associated with the
aviation industry and wrote several articles on the aviation industry
Have traveled extensively within
and also to a few countries abroad.
Complete knowledge of various destinations, known and unknown, in India.
Expert in marketing tourism products and generating publicity for them; so
much so that various leading hotels, travel and tour operators regularly
contact to avail services.
Extremely good contacts with the
travel and tourism industry. Regular invitee to apex tourism events
like IATO Convention, SATTE, TAAI Convention to oversee various products
like destinations, hotels, etc. and give views on the subject. This gives
an opportunity to meet the Who’s Who of Industry.
Not only this, provided Integrated
Marketing and Communication Solutions to leading corporate players
other than Travel and Tourism industry. This included the likes of Johnson
and Johnson, SPA Group, Minda Group, Unity Group, ONGC, Hamdard, Hydrobath,
Technomed, Wills Lifestyle, Dennis Parker, and film producers, fashion
designers, restaurants and players in the retail industry.